Frequently Asked Questions

Question:

What are the standard sizes of brochures offered by a brochure printing company?

Answer:

There are three standard sizes for brochures, 8 1/2x11, 8 1/2x14, and 11x17.

Question:

Why should I have color brochure printing done?

Answer:

To increase exposure, to get a sale, to get a lead. These are the benefits of printing and distributing brochures. Your marketing goals, combined with information on your target audience, will determine the overall theme of your brochure.

Question:

What are authors alterations (AA) for brochure printing services?

Answer:

Another name for a change made by the buyer, once a job is already at the printer's. More often than not the buyer will be charged for these changes. Make sure you thoroughly check your proofs so this can be avoided.

Question:

What is full color brochure printing? CMYK printing?

Answer:

Full color printing is based on the ink colors Cyan, Magenta, Yellow, and blacK.

Question:

What is four color brochure printing? CMYK printing?

Answer:

Full color printing is based on the ink colors Cyan, Magenta, Yellow, and blacK. Same as four color brochure printing.

Question:

What is digital brochure printing?

Answer:

Brochures printed digitally are created electronically. There are no printing plates and very little setup cost. This process allows printers to create brochures in smaller quantities or "Short-Run Printing."

Question:

What is aqueous coating?

Answer:

Aqueous coating is a clear durable coating that is used to protect your printed pieces. It provides a high-gloss surface that deters dirt, dust, and fingerprints.